We’re delighted that the full range of our RepTail products; the GatorTail foam roller, Armadillo massage ball and Cobra resistance bands are available to buy from the second floor in Harrods.

The foam roller is an integral piece of gym equipment that can relax, restore and energise tight muscles in your body. It can be found in almost every gym around the world, but it’s important to understand how effective this small but mighty product can be.

The GatorTail was developed by an expert team of sports masseurs, trainers and athletes to give you the ultimate weapon in sports performance and recovery. And boy do you notice the difference!  Whether you run, swim or dance it’s time to add the GatorTail into your exercise routine.

I am a runner. I may have also been referred to, on more than one occasion, as a ‘marathon bore’. I may talk about running a lot. I may have a tendency to fall into a ‘running bubble’ and assume everyone cares. 

Being a regular runner I was used to tight calves and hamstrings, I thought this was just part of the whole running package, along with the occasional niggle in my lower back.

The GatorTail is stronger than your average foam roller

Unlike other foam rollers the GatorTail has a backbone meaning that it won’t over-compress and delivers a deep and consistent massage to every nook and cranny of your muscles. This also enables it to be used by both beginners and advanced level fitness fanatics.

From cyclists and runners to yogis and dancers the benefits of foam rolling are now accessible to all.  But what is it exactly and how does it help get you in shape?

A couple of weeks ago I put my back out. That makes me sound 150 years old. It made me feel 150, too. Listen, I don’t know if I actually ‘put it out’ because what does that even mean and who has time or money for an osteopath/chiropractor/charlatan?

Sports people and professional athletes have been using foam rollers as part of their competition preparation and recovery for many years. Sports therapists have been using them going back as far as 1987 but it’s only recently that they have exploded onto the fitness scene with any magnitude.

It’s probably fair to say that foam rolling was shrouded in a little mystery, being confined to the realm of the mystical and mysterious and was seen strictly as a technique reserved and even preserved for professional athletes, coaches and therapists...

As any pro athlete of fitness enthusiast will know; a thorough warm up and cool down is essential when exercising or competing in any sporting event. Whether you are simply going for a quick jog or an hour gym session or running an entire marathon; a warm up and cool down before and after are vital.